It’s safe to say that pretty much anything sparkly is having a moment. What started off as the sparkling water craze a few years ago with brands like LaCroix and Bubly, has now moved onto hard seltzer.
With all the commotion it’s hard not to miss the fizzy drink sensation taking over our mini-fridges and supermercados across the country. Now, Coca-Cola (which owns the iconic Mexican brand, Topo Chico) is getting in on the trend with its own Topo Chico hard seltzer.
And although I’m not one to usually follow trends, this one seems like one that many of us will want to get behind.
Topo Chico is stepping it up with a new line of alcoholic hard seltzers.
Following in the footsteps of hard seltzer mega weights like White Claw and Truly, Topo Chico is hoping to capitalize on its cult-like status with the release of its new hard seltzer lineup.
The iconic Mexican brand (based out of Monterrey but now owned by Coca Cola Co.) has officially launched its debut line of hard seltzer drinks in several countries around the world.
It’s also worth noting because this marks the first time in years that Coca Cola will be selling alcoholic beverages. The soda giant sold off its wine business in 1983, per the Wall Street Journal. This will be the first time in decades that the beverage giant sells alcohol in the U.S. — and what a fitting time to do so.
So far, the hard seltzer is available in Brazil and Mexico and will hit U.S. shelves in early 2021.
Rightfully so, Topo Chico is initially rolling out the product in Latin America with Mexico City, Puebla, Acapulco, Tijuana, Guadalajara, and Monterrey getting the product in Mexico; while Rio de Janeiro and São Paulo will get it in Brazil.
As far as flavors, we’re looking forward to three gluten-free ones, including Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist. The packaging is cool too: the hard seltzer ships in sleep aluminum cans.
And the new drinks are expected to live up to their namesake with a 4.7% alcohol by volume (which is higher than most beers) and just 100 calories per can.
A Coca-Cola spokesperson said in a statement that “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”
Topo Chico only just recently expanded across the U.S. but it’s long been a favorite in Mexico.
Topo Chico has long been a popular water brand across Mexico and in a handful of U.S. states. It’s already carved out a niche market that has made it a cult favorite in places like Austin, TX. Popular for it’s “throwback image” and cool design, Topo Chico has seen massive growth, over the last year U.S. sales jumped 39 percent to nearly $130 million, according to data from IRI, a Chicago-based market research firm.
The secret behind Topo Chico is its mythical origins. The water is sourced from a limestone spring concealed under a mountain in northeastern Mexico. The drink was built on a legend of the thermal waters of the Cerro del Topo Chico, which is where the drink got its name. The story goes that the hidden spring water cured an Aztec princess’s illness. While there’s no way to verify the myth, Topo Chico indeed does come from the same underground spring since 1895.
And as the brand gains recognition across the U.S., it seems only natural that the company would start to add more products to its lineup. In fact, recently the company also released a “lemon-lime” version of its water that’s very much like a limonada.